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The Effects of Google Algorithm Updates on SEO

When Google established an algorithm change in 2013, the rules of SEO writing transformed. Below are a few of the essential things to remember In the event you are a freelance writer that concentrates on supplying this sort of content.

Keywords aren’t the attention anymore. This is because after Google dug through a lot of data, their research team discovered that ranking a site highly merely on targeting keywords is easy to do. They also realized that spammers use this trick and thus churn out a great deal of garbage content. Thus, the search engine created the principles of ranking the sites tougher predicated on churned content along with also the targeted keywords. They require variety in the content you provide and the keywords you use. They also need you to start using branded anchor text.

The changes in Google algorithms require that you do not utilize one keyword in your anchor text repeatedly. For the same reason that they demand you do not fill your site with one a few keywords targeted in your content, they do not want you to do this in the anchor text also. They demand that you use variety and be creative. You must not employ an exact match anchor text and spam sites are famous for this. Most of the exact anchor text does not use correct grammar. But, since there are plenty of searches conducted for all these words, many spammers still utilize them.

The logic behind this is that no legit company like linknow media reviews wants any misspelled or grammatically incorrect. If you’re doing so; you risk the sinking of your website’s rankings.

The latest updates in Google algorithms are to punish the sites that employ SEO tactics which are illegal and reward those which serve their visitors well. The main aim of the updates was to decrease the hacking and spamming while providing webmasters the resources they needed to correct sites that were hacked.

The key point is that Google is tracking how you build backlinks and you might be in hot soup should you have many non-relevant or low carb backlinks to your site. Google is also be monitoring how quickly you come up with your baclinks. Google raises a red flag if your website is new and you get spikes all of a sudden. It might ignore your backlinks and will likely sandbox the website.

The above points are the various ways in which Google algorithms have affected SEO which any SEO company should be aware of. The primary idea is that it is getting more difficult to rank highly in SERPs that opens opportunities for digital advertising and web design firms like Linknow media bbbwhich offer quality Linknow reviews and articles.