Customer relationship management software (CRM) is a very powerful tool for service, marketing and sales departments. It can easily turn the tide between you and your competitors, by helping you build better relationships with your customers.
Besides, it can also help you manage all processes related to your CRM strategy. Let’s see what the cloud-based version of CRM is and what benefits you can expect, should you choose to implement it in your organization.
Why Cloud-Based CRM?
Cloud-based CRM software is hosted on the software vendor’s server. This means that you won’t need to invest in any infrastructure and maintenance to run and use it. Since it is based on the latest web technologies, your managers and your teams will be able to access it via any browser on any device, as long as there is an internet connection available.
In addition, top-notch cloud-based CRM solutions are also available as mobile apps on Android, iOS and WIndows platforms. This functionality increases the agility of your teams and helps them get an insight in valuable data when it is needed. See more about different CRM products.
If you are worried about your data getting stolen or leaked, cloud-based software developed by big names in the industry is definitely more secure than what you have in-house. Why? Because they have military grade security on their servers to keep them protected from cyber attacks.
Furthermore, they are constantly patching their software and servers to keep it up to date and protected from the latest exploits and vulnerabilities. On top of that, you will have access to user controls so that only employees with proper roles can access and modify the data inside your CRM software.
Ease of Use
CRM software is built for business purposes. The developers are aware that there is a high chance that the end users won’t be the ones with technical background. This is why, today, we have business software with a very simple and intuitive user interface.
The features are made easy to use too. So that anyone can utilize this software to unlock its full potential, even with no background in IT.
While the in-house solutions are very hard to scale with growing business operations, the cloud-based ones are absolute winners in this category. Businesses can purchase whichever subscription plan they deem fit for their business goals and needs and then switch to advanced ones or roll back to a simple one if the market changes. This comes at no additional cost and subscription plans can be cancelled at any given time.
Integration and Flexibility
At last, cloud-based CRM offers integration and flexibility which is needed in the age when information flow and exchange is vital for business success. CRM systems can be easily integrated with other platforms so that businesses can reap the benefits of rich reports and actionable data.
These are just few of the benefits this software has to offer to you. If you are interested in finding about more benefits, feel free to read articles on trusted and reliable blogs.